Marketing Optimization

Category Management: In order to deliver customer value from the store shelf, retailers need the right products, in the right stores, in the right positions and at the right time.  Gold Miners has developed an analytical tool that enables retailers to maximize sales of optimal products at higher margins.
Demand Forecasting & Price Elasticity: Predict demand using sophisticated methods like time series. Efficient forecasting increases margins and improves customer’s satisfaction. At Gold Miners we’ve developed an advanced methodology to handle complex forecasting issues like combination lunar and Gregorian calendars, impact of holidays and weather, products cannibalization and competitor influences.
Promotion Effectiveness:  Retailers depend on accurate promotion models to effectively plan how and where to promote which products and along what channels. Calculating the lift in demand begins by forecasting sales. Additional promotional challenges lie in the accurate measure of long-run impacts on sales volume, profit and customer loyalty.